
FURANO
Furano, a town with a population of 24,500, is situated in the
centre of Hokkaido. The name Furano derives from the word
furanui or “fragrant flame” in the language of the Ainu. The
town is located along the Sorachi River within the Furano-
Ashibetsu Nature Park and is surrounded by snow capped
mountains and a smoking volcano, Mount Tokachidake. The
town experiences a stunning transformation in scenery in
each of the four distinct seasons - with snow, like stardust,
falling softly throughout winter, an array of Japanese skunk
cabbages, or mizubasho sprouting during spring, the aroma
of blossoming lavender in summer, and the vibrant leaves in
autumn.
Most rare to Furano are its many lavender fields. Many people come to the town to visit its lavender fields in summer, when the lavender is in full bloom. This season occurs between July and August, with the prime period being in late July and early August. A walk through a fragrant lavender field is an experience not to be missed.
One unique feature of Furano is the “navel festival,” in which around 5,000 participants draw humourous faces on their stomachs and dance around in the main street. This derives from the geographical location of Furano, which occupies the near centre of Hokkaido, hence its nickname “the navel town.”
Furano is a wonderful place to visit, given that the locals are
some of the warmest and most welcoming people you will
meet. Importantly, much of the town's agricultural bounty
is turned into some excellent food at the restaurants and
hotels in the town.
The beautiful landscape is conducive to outdoor activities, and one of the joys of Furano is that there is something amazing to experience outdoors in every season. Some companies organise rafting trips and hot air ballooning during the warmer months, and skiing is the chief attraction in the winter. For tourists, Furano is valuable as it offers the option of experiencing authentic Japanese culture, as well as providing world-class resort ski facilities, which were enjoyed by the international snowboarding community at the 2007 World Cup. The powder snow in Furano is of excellent quality, and the community receives a staggering 8m of snow each year.
ACCOMMODATION
There are more than 90 hotels and lodges in Furano and its
surrounding areas, ranging from backpackers at JPY2,500
per night, Japanese lodges, B&Bs and upmarket hotels which
range from JPY4,500 to JPY40,000 per night.
DINING AND DRINKING
Despite fewer Western options, everyone is bound to
find something good amidst the many, many restaurants
available. All sorts of Japanese delicacies as well as local
specialties are on offer.
AFTER SKI / NIGHTLIFE
Night skiing runs till 8:30pm on both sides of the ski area.
There are few “western” bars in town and Furano's nightlife
is more low-key than your average ski area. Check out the
incredible arts and craft village adorned with fairy lights.
LAVENDER-GO
The Lavender-go bus operates
year-round and travels extensively
between downtown Furano and the
main ski areas, including services
to the Biei area, as well as travelling
to the Asahikawa Airport. The ride
to the airport will take two hours in
winter, or only an hour and a half in summer. Other key stops
include the New Furano Prince Hotel, JR Furano station, and
JR Asahikawa station. Pay when you disembark from the
bus. A trip from JR Furano station to the New Furano Prince
Hotel will cost ¥250, whilst a trip from downtown to the
Asahikawa Airport is ¥750.
EVENING DOWNTOWN SHUTTLE BUS
The Evening Downtown Shuttle Bus runs between the
New Furano Prince Hotel, the Kitanomine Furano ski area,
and downtown Furano from 5pm to 10pm between late
December and late March. You can't buy tickets on the
bus, but you can purchase them at the Furano Information
Centre, or most hotel front desks; one ride is JPY200.
FURANO SKI RESORT www.furano-kankou.com
Furano has long, smooth ski runs with spectacular views and
many relaxing family style courses that provide a great run
for all ages. The snow is the driest snow you will find in the
Hokkaido area, and the weather, with sunny, blue-skies, is
perfect for being outdoors.
One great aspect of the Furano ski area is that it is not far
away from the town centre. Downtown Furano is about a
half hour walk from the hotels situated at the Kitanomine ski
area, and only 10 minutes on the bus. The town offers what
most ski resort towns don't have, which is an array of shops
offering beautiful souvenirs and restaurants serving delicious
local produce. Make sure to spend time in the town centre to
get the full experience of the life of a local! There are many
perfect opportunities to interact with the locals, who enjoy
welcoming and getting to know the tourists that come to
their town to ski. The tourism association is very active in
organising a variety of activities to keep the travelers busy
during winter, most of which are lots of fun and free to
attend.
There are many different activities to try out in Furano,
from ice fishing to banana boats. Not to be missed is the
experience of driving your own snow mobile through the
forest and open areas of snow.
Fun day trips for powder-hungry skiers visiting the Hokkaido
Furano area include Kamui, Asahidake and Tokachidake.
Shuttle buses and the transferable multi-day lift passes for
use at Kamui and Tomamu facilitate a great backcountry
skiing adventure at these top locations......
FURANO ROPEWAY (CABLE CAR)
The Furano Ropeway transports skiers during winter and during summer allows visitors to float above the forest and admire the rich foliage of the area. At the speed of 10m per second, it is also one of the fastest cable cars in Japan. At the end of the ropeway you can embark on a hike along one of the many trails, all of which are well maintained.
FURANO www.princehotels.co.jp/ski/furano_e/ www.skifurano.com/
Number of Lifts: 10(Cable Car 1, Gondola 1, Chairs 8)
Longest Course: 4km
Vertical Drop: 960m
Snowboarding park: No
Mogul slope: Yes
Half (Quarter) pipe: No
One make jump: No
Hours: 8:30-17:00
Nighttime: 17:00-20:30 (Early Dec.-Late Mar.)
Season: Late Nov.-Early May
This ski resort has been host to the World Cup Skiing
Competition a number of times already, as well as hosting
the World Cup Snowboarding Competition. The ski area
is divided into two zones, the “Furano” zone and the
“Kitanomine” zone. The mountain boasts a greatly varied 23
courses in total, the longest of which is 4km. Night skiing is
available up until 8:30pm. Particularly notable is the ropeway,
which is not only the fastest in Japan, but also has a very
large capacity, holding as many as 101 passengers. The cable
car is able to transport skiers 900m from the base area in only
a couple of minutes.
KAMUI SKI LINKS http://visitfurano.com/English/asahikawa/a-kamuiskiarea.html
Number of Lifts: 6(Gondola 1, Chairs 5)
Longest Course: 3.5km
Vertical Drop: 650m
Snowboarding park:Yes
Mogul slope: Yes
Half (Quarter) pipe: No
One make jump: No
Hours: 9:00-16:00
Season: Dec.-Mar.
Kamui is situated inland and misses the brunt of the high
winds and bad weather, making for some of the lightest,
driest powder in the world. The good weather means
gondola and lift services operate almost every day, and the
fact that Kamui has no hotels at its base means that crowding
is rare. Kamui has six lifts and a great variation in terrain,
and no night skiing means that grooming is conducted
before nightfall - so the next day's snow accumulation is
optimum. With the most open ski policy in Japan, skiers and
snowboarders have great freedom to explore the trees and
unpatrolled areas. Cafe 751 serves Mexican food and has a
log fireplace to keep customers cozy.
ASAHIDAKE
As the highest peak in the
spectacular Daisetsuzan
Range, and an active volcano
from which plumes of
smoke can be seen regularly,
Asahidake is an awe-inspiring,
mystical site. An excellent high
precipitation/low humidity
climate make for reliable,
superior quality snow, and
the inland location also means there are particularly heavy
and regular falls of snow - about 20m per season! Asahidake
is particularly attractive for its minimalist approach: this is
basically lift-accessed backcountry and the terrain is barely
groomed and without ski patrols. As a result, skiers have
500 meters of well spaced birch and spruce forest at their
disposal!
TOKACHIDAKE
Mount Tokachidake is a live volcano, and with its spiraling smoke plumes is a prominent feature in the dramatic landscape of the Taisetsuzan Mountain Range. This mountainous terrain is a beautiful destination year round for locals and foreigners alike , and Tokachidake offers fantastic backcountry skiing, snowboarding and snowshoeing opportunities.
FURANO PLACES OF INTEREST
Furano is a popular destination for local travellers, and there are plenty of attractions in and around the town. The Furano Bus Company runs the shut tle bus service “Kururu-go” to several places of interest in the summer season, including Farm Tomita, the Furano Winery and the Cheese Factory, depar ting from nearby JR Furano station. Passengers do not have to book, and pay upon disembarking the bus.
FARM TOMITA
Farm Tomita is one of the main flower farms in Hokkaido. Originally a lavender farm, Tomita now produces a variety of flowers. Tomita is best known for its “rainbow field” spectacle; a marvelous sight achieved through planting different coloured rows of flowers up against each other. The farm also has cafes and shops.
FURANO CHEESE FACTORY
Hokkaido is a major dairy farming region in Japan and here you can taste some of the best dairy products on offer. The Furano Cheese Factory produces high quality cheese and other dairy products from the milk produced on local dairy farms. Join one of their “Hands On Workshops” and make your own cheese, butter and ice cream!
FURANO JAM GARDEN
For the bes t jam to put on your crumpets, visit the Furano Jam Garden to try one of their 38 homemade jams, which range from everyone's favourite strawberry and grape jam, to one of a kind flavours like carrot, beetroot or watermelon. The apple jam is a must try!
FURANO WINERY
Several wines are made at the Furano Winery, and tours are available which allow visitors to sample the different versions. It is a fantastic opportunity to learn about and taste the wines of the Furano region.
GLASS FOREST IN FURANO
At the Glass Forest, you can make your own “diamond dust” glassware. Diamond dust is the ice crystal that falls from the sky when the moisture in the air increases. The glassware replicates this twinkling ice crystal, and will remind you of your great time in Furano!
NINGLE TERRACE
Ningle Terrace is a s trip of shops housed in quaint log buildings, located below the New Furano Prince Hotel. Most of the shops have handcrafted arts and crafts available only in Furano. The pine trees and the log buildings make it a wonderful spot to stop at, and at night the terrace is lit up with fairy lights, giving it a very special atmosphere.
BIEI PANORAMA ROAD
The town of Biei, 30 minutes drive from Furano, is filled with fascinating scenery. The 17.3km “Panorama Road” will take you through Biei’s beautiful landscape, with various observation points and flower parks along the way.
SNOW ACTIVITIES
There are lots of snow activities
to par take in, even it you do
not ski. You can enjoy exciting
winter activities including
snowmobiling, snow carts,
buggies and bikes, ice fishing,
snow rafting, snowshoe trekking,
tubing, banana boats, parasailing,
rides in the hot air balloon and
many more!
FURANO SUMMER ACTIVITIES
HIKING
Hiking is an ideal activity due to Furano's location amidst the Mount Daisetsu National Park. An easy way to enjoy this is to hike with a knowledgeable guide, who can steer you through the mountains all the way to the top.
CANYONING
The Tonashibestu region is suitable for canyoning. Once you get the right gear - including life jackets and helmets, a guide can take you on an adventure through streams inaccessible by raft, climbing over rocks, splashing through rapids or just drifting downstream!
RAFTING
Rafting is very popular in Furano, as the Sorachi River has rapids that provide a thrilling experience. The rafting season runs from late April right through to the end of October, and a particularly good time to go is when the snow starts melting at the start of spring. This time of year means rushing rapids however, so if you are looking for something a little more low-key try rafting during the summer, when the water is calmer.
FISHING
Fishing is a great way to soak up the unique environment of the Furano area. The guides will get a barbeque going at the fishing location, so you can eat your catch right there and then.
EVENTS
Furano Snow Festival, a 2-day festival
in late Januar y or early Februar y
with ski and snowboard big-air jump
competitions, marvelous fireworks
displays, BBQs, local food & drink
s tands , and traditional Japanes e
drumming performances.
Every Saturday evening in February
there is an International Exchange
Event, which encourages foreign
tourists to get in touch with Japanese
culture. At these events visitors can
watch the Japanese dance, song and
music per formed by local artists,
as well as learn how to conduct a
traditional tea ceremony, and wear a
kimono.
The summer months in Furano are just
as busy. The Furano Music Festival is
a major highlight, showcasing the best
in contemporary Japanese music.
The Hokkai Heso Festival (Belly
Button or Navel Festival) is held in
late July each year. This is an unusual
festival featuring the Belly Button
Dance, or Heso Odori. The event
began around 40 years ago, and
was introduced in order to unite
the townspeople. The idea of the
dance was inspired by the location
of Furano, which is in the middle of
Hokkaido, similar to the position of
the navel. Though its initial reception
was understandably dubious, the
event is now well loved and dancers
go to lengths to make their navel into
a face with elaborate body paint and
accessories. The festival draws around
5,000 dancers each year.
The biggest event is our New Year
Beer Par ty in ear ly Januar y in a
beautiful hotel venue for 200 people
with "Nomihoudai" beer. You can drink
as much as you want, and frequent
the many food stalls or watch the
traditional Japanese performances.
Asahikawa Winter Festival is one
of the largest festivals in Hokkaido.
The ice and snow sculptures ar e
absolutely spectacular. Fireworks
displays are held on the first and last
day of the festival. For information on
free shuttle buses from Furano and
accommodation in Asahikawa, contact
the Furano Information Centre.
FURANO ONSEN
There are various onsen destinations in
and around Furano, and many hotels
offer onsen facilities. Onsen water is
pure and has many health benefits.
The minerals it contains are ideal for
healing muscle aches arising from long
days in the snow.
The Furano Prince Hotel boasts a large
indoor onsen, which is connected to a
stream of subterranean water that runs
1,010m below sea level. After soaking
in the onsen visitors can relax in the
spacious modern lounge at the Prince
Hotel, or treat themselves to a massage.
For a relaxing soak with a view of
Furano’s famous lavender fields ,
visit Highland Furano. This onsen is
located in a lavender field area known
as lavender no mori, and provides
a remarkable onsen experience in
any season. In the winter this onsen
offers views of majestic snow capped
mountains and forests, and blooming
lavender fields in summer. Highland
Furano of fers outdoor and indoor
baths as well as sauna facilities.
There are also many wor thwhil e
onsen daytrips. Visitors can start the
day by visiting the Biei-Shirogane hot
spring village, 90 minute drive from
Furano. After hiking along one of the
various trails, one of which leads to
the beautiful Shirahigenotaki waterfall,
visitors can unwind in one of the onsen
in the area.
The Tokachidake hot spring village is
only 30 minutes drive from Furano. The
Ryounkaku onsen is the highest onsen
in the region, situated 1,280m above
sea level. This onsen boasts magnificent
views of Mount Tokachidake. Gazing at
the dramatic snow-capped mountains
from the warmth of the onsen is a once
in a lifetime experience.
The Tokachidake village is particularly
spectacular in autumn as well. The
trees in the area turn into breathtaking
shades of red and yellow. This is an
ideal time to retreat to this area for an
extended period, to really experience
the transformation of the region.
Furano visitors are also within reach of
Barden Kami Furano which is famous
for its outdoor onsen with spectacular
views. It is here that you can savour the
best Furano beef - steak that will melt
in your mouth!
On your way back to Furano, stop by
the Le Terre Banka-noyu in Nakafurano,
which houses 15 different spas!
Thanks to its moderate climate, Furano
produces a range of agricultural and dairy
products. Furano is especially well known
for its wine and cheese as well as its seasonal
vegetables of asparagus, carrots, corn, potatoes and
onions. These locally grown fresh ingredients are widely
used in Furano's restaurants featuring in French style
cuisines to a range of curry dishes. Visitors will enjoy
Furano cheese, which is used in a variety of ways in
international and Japanese restaurants, such as cheese
fondue and pizza, to cheese tofu and okonomiyaki, which
goes well with a nice glass of Furano wine!








