We are excited to present an exclusive launch campaign in Sydney featuring premium products from Niigata Prefecture, a region celebrated for its exceptional rice, world-class sake, and artisanal foods.
We are excited to present an exclusive launch campaign in Sydney featuring premium products from Niigata Prefecture, a region celebrated for its exceptional rice, world-class sake, and artisanal foods.
This limited-time campaign offers you a unique opportunity to:
Located on the northwest coast of Japan’s main island, Niigata is famed for its snowy mountains, fresh seafood, and high-quality rice — the essential base for its renowned sake. With a rich cultural heritage and a reputation for craftsmanship, Niigata offers some of Japan’s most refined and authentic local products.
Crystal-clear water from the Japanese Alps flows through Niigata, essential for growing premium rice and brewing refined sake.
Heavy snowfall in winter and warm summers create perfect conditions for growing some of Japan’s best rice, like the renowned Koshihikari.
With access to both mountains and the Sea of Japan, Niigata offers an abundance of fresh seafood, vegetables, and mountain delicacies.
Centuries-old food-making traditions—like sake brewing, miso fermentation, and rice polishing—ensure consistent quality and taste.
Tokyo Mart, located in Northbridge, Sydney, is a popular Japanese supermarket offering a wide range of authentic groceries, snacks, and kitchenware. It serves both locals and Japanese expatriates, providing a true taste of Japan.
Find Niigata products at Tokyo Mart Sydney, your go-to destination for authentic Japanese specialty foods.
Address：Shop 27/79-113 Sailors Bay Rd, Northbridge NSW 2063
Website: https://tokyomart.com.au/
Sake Selector features Australia’s largest selection of Japanese sake, partnering with over 15 importers. Their platform offers AI-driven recommendations and expert guidance to help you find the perfect bottle based on your taste preferences, serving temperature, and occasion.
Explore a wide variety of sake types, including Daiginjo, Junmai, Ginjo, and more.
Website: https://sake-selector.com.au/pages/niigata2025
Masuya Japanese Restaurant is a well-established dining destination in Sydney’s CBD, known for authentic Japanese cuisine, premium sushi, and an elegant yet welcoming atmosphere in a heritage-listed building.
Enjoy specially curated dishes and sake pairings featuring Niigata ingredients at Masuya.
Address：Basement/12/14 O’Connell St, Sydney NSW 2000
Website: https://www.masuyainternational.com.au/
Founded in 1880 in Fukushima (relocated to Niigata in 1886), Kaetsu Sake Brewery is in Aga-machi, where the Agano and Tokonami Rivers meet, surrounded by mountains. Frequent fogs and pure, soft spring water create ideal conditions for top-quality sake rice.
Aged for over five years at 0°C, it features the exquisite aroma of Yamada Nishiki rice and a long, lingering finish. Only the highest-grade daiginjo, brewed to competition standards, is used.
Inspired by Niigata’s fox-bride festival, this sake features savory notes and versatile food pairing. With 50% rice polishing, it balances daiginjo quality with ginjo-style character.
e.bis Company wholesales and retails local sake, along with high-quality housewares, home goods, stationery, and kitchen equipment—primarily produced in Tsubame-Sanjo, Niigata Prefecture—to overseas markets.
This product is made from contract-grown rice with local farmers. Using Niigata’s prized Koshihikari rice, this sake was created to capture its exceptional flavour. It has won numerous awards, including the Platinum Prize at France’s Kura Master in 2023.
Made with 100% Murakami Tea, grown in Niigata’s northernmost tea region. Nurtured through harsh snowy winters in fields known as “white tea fields,” these carefully selected leaves offer a unique, subtly sweet, and gentle flavour.
Since 2021, Niigata Kameda Distillery has been crafting small-batch whiskey in Niigata using only local ingredients. In 2023, the New Pot Peated won World Best in the New Make & Young Spirits category at the World Whiskies Awards, attracting global attention.
A single malt whiskey made from 100% malt. Based on first-fill bourbon casks, it is accented with various casks, including sherry. It offers a distinctive sweetness with hints of warm fruit and subtle acidity, and showcases Niigata Kameda Distillery’s signature long, gentle, and evolving finish.
Takanoi Shuzo was the first in Japan to experiment with snow-aged sake. Made from contract-grown rice in Ojiya and crafted with the skill of Echigo Toji brewers, it offers a pure and delicate flavour. Embracing the clean air, fresh water, and blessings of nature brought by the snow, the brewery strives to convey this natural gift in every bottle.
In 1979, Ojiya City, Niigata, declared itself a “Snow-Resilient City,” embracing both the challenges and benefits of heavy snowfall. Inspired by the local tradition of storing vegetables in snow, the brewery pioneered Japan’s first snow-aged sake in 1987. By burying freshly pressed sake tanks in snow, they create a uniquely smooth and mellow flavour.
This product was born with the slogan “From Rice Planting to Sake Brewing – Join In!” Supporters help with rice planting in May and brewing in January, working alongside farmers and brewers. This hands-on experience builds fans, promotes the brand, preserves the local environment, and shares the story of sake.
In 2019, Nagai, Kabasawa, and Kakuhari—experts in brewing, product development, and food & beverage design—founded FERMENT8 Inc. with the goal of preserving breweries for the future. The company creates innovative sake products, including the fruit amazake cocktail FER, the sake cocktail Ponchu, and the post-sized sake subscription service SAKE POST.
Based on Niigata-produced junmai daiginjo, this sake is infused with the aroma of wood using a patented method. Designed for a relaxing, adult drinking experience inspired by Japanese-style whisky, it features a beautiful wood-grain design, making it perfect as a gift.
Made using lactic acid bacteria discovered in Niigata’s snow cellars, this sake cocktail combines sake with sake-kasu yogurt (Jougurt), creating a drink reminiscent of yogurt. With refreshing acidity, fruity notes, and low alcohol, it’s enjoyable even for those who typically avoid sake. Its snowman-inspired label adds a cute touch, making it popular with women.
Since 1950, the company has pursued authentic rice snacks, using only domestic rice. Using contract-grown mochi rice from Niigata and select ingredients, all stages—from polishing to packaging—are done in-house. Through skilled craftsmanship, they bring out the full flavour of Niigata rice while preserving traditional hometown tastes.
Made with carefully selected mochi rice from Niigata, this product contains no artificial additives. It uses premium acacia honey and a custom-blended soy sauce to complement the flavour. Enjoyable as a snack or appetizer, it appeals to both adults and children and ranks among the top-selling items.
Made with carefully selected mochi rice from Niigata and seasoned only with premium deep-sea salt from Sado Island. No chemical seasonings or additives are used. Its simple, nostalgic flavour has wide appeal. Since its launch in April 2025, sales have grown rapidly—surpassing even the most popular flavours.
Located in Ojiya, the town is shaped by the gently flowing Shinano River, small valleys, and a patchwork of satoyama and rice fields. It is the prime region for Uonuma rice, grown with pure snowmelt water. Leveraging these local advantages, Takanoi transforms the flavours of Echigo into products that bring Japan’s culinary richness to people nationwide.
This pack of high-quality rice is made with 100% Niigata-grown Koshihikari. Simply heat in the microwave for easy single servings.
This convenient pack of rice uses 50% sprouted brown rice made from Niigata-grown Koshihikari, making it easy to eat despite the high proportion of sprouted grains. Simply heat in the microwave for a single-serving portion.
Founded in 2015 as a spin-off from Futaba Co., a leading dashi manufacturer, the company specialises in exports. Leveraging the parent company’s experience, it has expanded overseas markets through exhibitions, buyer meetings, and trade shows, promoting the appeal of Japan’s dashi and food products worldwide.
A flavourful vegetable dashi concentrated from cabbage, carrot, and onion. Made without animal ingredients and gluten-free, it’s perfect for vegan and gluten-free dishes. Dilution varies by recipe, typically 1:13–1:18, allowing the rich umami of the vegetables to shine through.
Kanzuri is a spicy seasoning made by aging snow-salted chili peppers with koji for three years. Kanzuri Co., Ltd. commercialized this Myoko specialty in 1966. Once little-known, it is now popular at local fairs and a staple in specialty and regional food sections.
A flavourful fermented seasoning made from 100% Myoko chili peppers, combined with koji, yuzu, and salt, and aged through three years of repeated fermentation.
A Tabasco-style sauce made with 100% Myoko-grown habanero, soy sauce, and Kanzuri. Its soy-based formula pairs well with Japanese cuisine, and unlike Tabasco, it contains no vinegar, giving it a smooth, non-acidic flavour.
Don’t miss your chance to taste and discover authentic Niigata products at our exclusive partner locations.
Visit Masuya, Tokyo Mart Sydney, or explore online with Sake Selector during the campaign period!
For more details and updates, stay tuned to our page and follow us on social media.
