Tohoku region consists of six prefectures: Aomori, Akita, Iwate, Yamagata, Miyagi and Fukushima, and is located in the north-eastern part of Honshu, the largest island of Japan. Due to the strong effects of the Siberian High, it sees cool summers and snowy winters. However, some places in the pacific coast of Tohoku has much less snow than imagined. Tohoku is characterised by hilly mountains, lakes, hot springs and is a major rice production area. Various outdoor activities, rich historical sites and food experiences are offered throughout the year. Tohoku has made a significant recovery from the devastating earthquake that hit the region in 2011 but remains a place well-loved by both domestic and international travellers.
DISCOVER AIZU: A New Online Resource for Winter Adventures in Japan
Aizu, a region renowned for its pristine nature and rich history, has launched a new website, DISCOVER AIZU, dedicated to providing comprehensive information for winter sports enthusiasts.
In coll…
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Dive into Fukushima’s Beauty: New Promotional Videos Now Available!
Unveiling the magic of Fukushima, a land renowned for its breathtaking landscapes and rich cultural tapestry, a new collection of captivating promotional videos has been released. Designed to inspire…
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Fukushima’s Winter Festivals 2025
Explore Fukushima's winter wonders! Find all the details for 2025 winter events.
21 December – 28 February: Higashiyama Onsen Candle Festival
Experience the magic of the Higashiyama…
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Fukushima Promotional Videos
Fukushima, a prefecture renowned for its breathtaking landscapes and rich cultural heritage, is now more accessible than ever through a series of stunning promotional videos designed to insp…
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Fukushima’s Seasonal Festivals – Fukushima Inspiration
About Fukushima’s Seasonal Festivals
In Japan, a country known for its distinct and vibrant seasons, exists an ancient belief in “Yaoyorozu no Kami,” which holds that deities …
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Extreme Fukushima – Fukushima Inspiration
Fukushima Prefecture is located at the bottom of the northern Tohoku region, and it is the third largest prefecture in Japan. Running long from east to we…
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Winter Sports and Snow Activities – Fukushima Inspiration
Fukushima Prefecture is one of Japan’s premier “powder snow” havens, with plenty of ski resorts flaunting fluffy snow perfect for skiing and more.
Why Fukush…
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Fukushima Food and Dining – Fukushima Inspiration
Blessed by vast mountains, lakes, and ocean, Fukushima is a treasure trove of produce. Each of the regions of Nakadori, Hamadori, and Aizu have their own distinctive ingredients and cooking …
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Hope Tourism – Fukushima Inspiration
11 March 2011 saw Fukushima hit by the unprecedented triple disaster of an earthquake, tsunami, and nuclear incident. In the years since, Fukushima has strived towards revival while undertak…
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Samurai Spirit Tourism (Includes Diamond Route Japan) – Fukushima Inspiration
Fukushima is one of Japan’s samurai heartlands, and the “bushido” spirit still lingers in the souls of locals even today. There are dozens of landmarks illustrating this history, including O…
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ZAO ONSEN
This traditional ski resort reigns supreme in Japan
The historic hot spring town of Zao Onsen lies within the Zao Mountain Range, an impressive cluster of stratovolcanoes 40 minutes from Yam…
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MARUMORI
Marumori town
A wholesome country town watched over by Nekogami (Cat God)
Abundant in nature and vibrant with creative people who have a love for traditional values and innovating a lifestyl…
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