Shikoku, a large island just off Japan’s southwest mainland, is split into the four regions of Tokushima, Kagawa, Ehime, and Kochi. All have airports with direct flights to Tokyo in under two hours, making this remote nook of Japan surprisingly accessible. Shikoku is full of charm, from a … Read More
Ehime Prefecture is home to the Shimanami Kaido, a world-famous cycling road that connects several islands in the Seto Inland Sea. Ehime is Japan’s forerunner in promoting bicycles, and its wide assortment of courses welcomes cyclists from beginner to pro. While cycling, you’ll be able to … Read More
This campaign ended as of February 28, 2023.Giveaway prize winner is Joshua Durbin. Congratulations! Ehime Prefecture, located on the island of Shikoku, is world-famous for its historical townscapes like the legendary Dogo Onsen, scrumptious seafood and citrus fruit, and amaz… Read More
Shikoku may be the smallest of Japan's main islands, but don't let its size fool you. This region is home to some of the most incredible attractions, richest culture, and most fascinating history you'll find in all of Japan. With plenty of adventure, incredible food and beautiful nature, it's a ver… Read More
Don’t be fooled by its size - there’s a lot going on in Kagawa! Despite being the smallest prefecture in Japan, it’s extremely well known for its cutting-edge art scene, traditional lacquerware, stunning gardens, and deep gourmet culture. This tucked-away slice of Japan is not to be overlooked!… Read More
If your image of Japan is crowded cities, packed trains, and endless concrete, just wait until you see Kochi! As Shikoku’s largest and least populated prefecture, its untouched mountainous expanse is engulfed by lush jungle and magnificent rivers of pure turquoise water. You’ve never seen Japan… Read More
Tokushima, located on the eastern corner of Shikoku, may well not be Japan’s most famous prefecture, but those who visit will agree it’s definitely one of the country’s most mystical. Home to it’s a land where low hanging, lazy clouds frame lush sky-high mountains, where the song of the local b… Read More
As the most populated prefecture of Shikoku, Ehime Prefecture is the ideal location to begin your journey! This vast coastal and mountainous prefecture boasts dozens of attractions, including the awe-inspiring Matsuyama Castle, the isolated villages of Ozu and Uchiko, and Japan’s oldest hot spr… Read More
Shikoku is an island of Japan, located to the southwest of Tokyo. Its name means four countries, and as the name suggests, it is made up of four prefectures; Tokushima, Kagawa, Kochi and Ehime. Shikoku came in the second one of the top Asian destination in Lonely Planet’s Best in the Asia Pacifi… Read More
Shikoku is an island of Japan, located to the southwest of Tokyo. Its name means four countries, and as the name suggests, it is made up of four prefectures; Tokushima, Kagawa, Kochi and Ehime. Shikoku came in the second one of the top Asian destination in Lonely Planet’s Best in the Asia … Read More
