We are excited to present an exclusive launch campaign in Sydney featuring premium products from Niigata Prefecture, a region celebrated for its exceptional rice, world-class sake, and artisanal foods.
We are excited to present an exclusive launch campaign in Sydney featuring premium products from Niigata Prefecture, a region celebrated for its exceptional rice, world-class sake, and artisanal foods.
This limited-time campaign offers you a unique opportunity to:
Located on the northwest coast of Japan’s main island, Niigata is famed for its snowy mountains, fresh seafood, and high-quality rice — the essential base for its renowned sake. With a rich cultural heritage and a reputation for craftsmanship, Niigata offers some of Japan’s most refined and authentic local products.
Blessed with fertile land, pure water and a rich agricultural heritage, Niigata produces exceptional ingredients, including premium rice, fruits and locally grown produce.
Generations of expertise in fermentation and food production have established Niigata as one of Japan’s leading regions for soy sauce, miso, sake and specialty foods.
Shaped by Niigata’s unique climate and terroir, Niigata’s products deliver authentic flavours that reflect the region’s culinary heritage and sense of place.
Combining time-honoured techniques with modern ideas, Niigata producers continue to create products that meet evolving tastes and lifestyles around the world.
Tokyo Mart, located in Northbridge, Sydney, is a popular Japanese supermarket offering a wide range of authentic groceries, snacks, and kitchenware. It serves both locals and Japanese expatriates, providing a true taste of Japan.
Find Niigata products at Tokyo Mart Sydney, your go-to destination for authentic Japanese specialty foods.
Address：Shop 27/79-113 Sailors Bay Rd, Northbridge NSW 2063
Website: https://tokyomart.com.au/
NIKAIDO Mascot is a popular Japanese BBQ restaurant in Sydney, renowned for its premium Wagyu beef and authentic yakiniku experience.
Explore specially curated dishes paired with Niigata condiments, highlighting the versatility and quality of regional products from Niigata in a premium dining setting.
*Please note that this campaign is only available at NIKAIDO Mascot and is not offered at any other locations.
Address: G0.1, Adina Hotel, 17 Bourke Rd, Mascot NSW 2020
Website: https://www.nikaido-mascot.com.au/
SHINMACHI is a modern Japanese tapas bar in Sydney’s lively Newtown neighbourhood, offering innovative dishes and a carefully curated beverage selection in a relaxed setting.
Enjoy Niigata fruit liqueurs, showcasing the distinctive flavours and craftsmanship that define the region’s premium products.
Address: 1/239 King St, Newtown NSW 2042
Website: https://www.japanesetapasshinmachi.com/
Tenchokaku
Founded in 1968, Tenchokaku Co., Ltd. is a hospitality and food company based in Agano City, Niigata. Best known for its award-winning Swan Lake Beer, the company operates restaurants, wedding venues and food businesses, combining craftsmanship with a commitment to quality and regional culture.
A refreshing Session IPA featuring bright citrus and fruity aromas from American hops. Smooth, approachable and easy-drinking, with a crisp finish and gentle bitterness.
Miyato Yaso Institute
Founded in the late 1940s by microbiologist Takashi Kondo, Miyato Yaso Institute is based in snowy Myoko, Niigata. Specialising in fermented foods, it transforms herbs, fruits and vegetables using beneficial microorganisms, combining carefully selected ingredients, traditional fermentation techniques and handcrafted production.
Crafted from Japanese figs grown in Niigata and Aichi, this elegant liqueur offers delicate aromas, gentle sweetness and a beautiful crystal-clear pink hue.
Made with rare Le Lectier pears from Niigata, this premium fruit liqueur offers rich aromas, luscious sweetness and intense fruit character, enhanced by proprietary fermentation techniques.
Maruta Sugiyo
With over 150 years of heritage, Maruta Sugiyo is a Niigata-based producer specialising in traditional Japanese foods and seasonings. Leveraging expertise in soy sauce brewing and fermentation, the company offers a diverse range of delicacies, including its signature Kazunoko Wasabi, while continuing to innovate and share the flavours of Niigata with the world.
A rich meat-specific soy sauce made with tamari, garlic and aromatic spices. Designed to enhance the savoury flavours and aroma of grilled meats.
Made with premium tamari soy sauce, this rich yet smooth seasoning delivers enhanced umami and a clean finish, perfectly complementing both delicate white fish and flavourful red fish.
Shibuya Shoten
Shibuya Shoten has been crafting premium miso in Niigata for nearly 90 years. Renowned for its commitment to quality, the company produces traditional miso and amazake products and was awarded the Minister of Agriculture, Forestry and Fisheries Award at the 66th National Miso Competition in 2025.
A light-coloured Echigo miso aged for over six months using traditional methods. Rich in koji sweetness, it delivers a refined flavour that enhances ingredients.
Made with Japanese rice, soybeans and sun-dried salt, this premium Echigo miso is aged for over eight months. Rich in koji, it offers a mellow sweetness, deep umami and a delicate finish that complements a wide range of dishes.
Uonuma Hormone-tei Jun-chan
Established in 2007 in Tokamachi, Uonuma Hormone-tei Jun-chan specialises in premium meat dishes, featuring locally raised Uonuma Miyuki pork offal. Leveraging extensive expertise in meat preparation, the restaurant also serves distinctive dishes such as venison and wild boar genghis khan, showcasing the unique characteristics of each ingredient.
A vibrant Caribbean-inspired marinade combining Jamaican spices with sake lees from Matsunoi Brewery in Niigata. Free from artificial additives, with bright citrus and savoury depth.
A bold Caribbean-style BBQ rub blending Jamaican spices with sake lees from Matsunoi Brewery in Niigata. This easy-to-use powder delivers smoky, savoury depth with bright citrus notes, without artificial additives or preservatives.
Wataya
With over 100 years of history, Wataya is a renowned Hegi soba specialist based in Ojiya, Niigata. The company produces fresh and dried noodles using traditional funori seaweed, preserving a regional culinary heritage recognised as a “100-Year Food” by Japan’s Agency for Cultural Affairs.
Traditional Niigata Hegi soba made with funori seaweed, delivering a smooth texture and firm bite. Crafted for exceptional mouthfeel and enjoyed by all ages.
Made with 100% Japanese ingredients, this traditional Niigata Hegi soba uses funori seaweed to deliver a silky texture, clean bite and rich buckwheat flavour.
Iei
Iei is a Niigata-based confectionery company producing traditional Japanese and Western sweets. Using carefully selected ingredients, the company creates products that reflect the warmth, seasons and culture of Niigata, delivering safe, delicious treats that bring comfort and joy to everyday life.
A gluten-free, low-calorie yet satisfying rice snack made with Niigata rice flour and Japanese glutinous rice, featuring a light, crispy texture and black sesame accents.
Don’t miss your chance to taste and discover authentic Niigata products at our exclusive partner locations.
Visit Tokyo Mart Sydney, Nikaido Mascot and SHINMACHI during the campaign period.
For more details and updates, stay tuned to our page and follow us on social media.
*Please note that this campaign is only available at NIKAIDO Mascot and is not offered at any other locations.
