If you’re looking for a fresh destination to base your next Japan skiing holiday, check out the AIZU SKI/FUKUSHIMA, JAPAN booth at the Snow Travel Expo Sydney on Sunday, May 25. Read on to learn more about Aizu, an under-appreciated skier’s paradise!

Aizu, Fukushima – Japan’s Secret Winter Wonderland

With world-class snow, easy access, and minimal jetlag, Japan has become the top winter sports destination for Australians. While well-known resorts like Niseko and Hakuba cater heavily to international visitors, those in search of a more authentic, off-the-beaten-path experience will find all they’re looking for in Aizu—nestled deep in the mountainous heart of inland Fukushima.

Fukushima, at the bottom of Japan’s northern Tohoku region, stretches deep into the rugged mountains of central Japan. Tucked within this dramatic landscape lies the Aizu region—rich in culture, tradition, and a winter climate that delivers thick, luxurious snowfall. While Aizu’s ski resorts are largely undiscovered by international visitors, locals flock to make the most of the superb conditions and diverse terrain suited to everyone from first-timers to experts.

Aizu’s most popular ski resorts include Hoshino Resorts NEKOMA Mountain, one of the largest ski resorts in Japan; EN RESORT Grandeco, where you can join private English skiing lessons; and Inawashiro Ski Resort, popular with both advanced skiers for its challenging Minero Area and families for its fun-filled Kids Zone. Aizu also boasts a long skiing season, running December to May, making it a good choice for those visiting Japan outside the middle of winter.

Alongside winter sports, Aizu has a wealth of historical and cultural attractions to fill your itinerary with. History buffs will love Aizu-Wakamatsu, Aizu’s main city, home to the striking red roof-tiled Tsuruga Castle, the surreal spiral-shaped Sazaedo Temple, and retro Nanokamachi-dori Street, lined with heritage buildings selling traditional crafts.

Foodies will adore Kitakata, whose soy sauce-based, roasted pork-packed ramen has earned it a ranking as one of Japan’s top 3 ramen destinations. Sake-lovers are likewise spoilt for choice, with numerous sake breweries boasting 100+ year histories dotting Aizu, flourishing thanks to the area’s pristine water and high-quality rice. Several breweries are open for tours, and winter is the most active season for sake brewing.

Get the Latest Aizu Guidance at the Snow Travel Expo Sydney

Skiers and snowboarders can dive into everything Aizu has to offer by visiting the AIZU SKI/FUKUSHIMA, JAPAN booth at the Snow Travel Expo Sydney. With free admission, it’s the perfect chance to get insider tips on the region’s unique ski resorts, the best ways to get around, and must-see attractions throughout Fukushima. Even better, visitors will have the chance to pre-book an exclusive, event-only snow package showcasing the best of Aizu—making it easier than ever to plan the ultimate winter adventure. If you’re looking to explore a fresh, off-the-radar ski destination for your next Japan trip, make sure to stop by!

Free Sake Tasting, Prizes, and Fun Activities at the Expo

For a taste of Fukushima before you arrive, the AIZU SKI/FUKUSHIMA, JAPAN booth will be serving free sake from Aizu’s renowned Eisen Sake Brewery. Eisen has been brewing since 1869, nestled deep in the Aizu wilderness at the foot of Mt. Bandai and near the shores of Lake Inawashiro—Japan’s fourth-largest lake. Using pristine natural spring water and locally grown rice, their sake is crafted with time-honoured techniques passed down through generations.

Sake tastings will be held at 11:00 am, 1:45 pm, and 3:00 pm, with 70 servings per session, so be sure to get in early!

Eisen Sake Brewery will also be exhibiting at the Australian Sake Festival Sydney on Saturday, September 27 and Sunday, September 28. Sake fans, make sure to check out the official Australian Sake Festival Sydney website and mark your calendars for this unmissable event.

Meanwhile, there’s plenty more to enjoy at the AIZU SKI/FUKUSHIMA, JAPAN booth—snap a photo with the Last Samurai during scheduled appearances and enter the draw for exciting giveaway prizes. Afterwards, head to the Main Stage at 1:30 pm for the Fukushima Experience Presentation, where you’ll get an inside look at the region’s thrilling snow activities, unique culture, and must-see attractions.

Sort Out Your Japan Ski Trip in Sydney!

If you’ve conquered the slopes of Niseko and Hakuba, or are wanting to ski in a less-crowded nook of Japan, Aizu in Fukushima should be on your radar. Discover all there is to know about skiing in Aizu while relishing top-notch local sake, joining fun activities, and potentially even winning prizes at the AIZU SKI/FUKUSHIMA, JAPAN booth on Sunday, May 25!

For more details about Snow Travel Expo: https://snowtravelexpo.com.au/