Enjoy the lively spirit of Okinawa with its local cuisine…

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Explore Japan’s own soul food region


Known as Naha City’s kitchen, Kousetsu Ichiba, the city marketplace is the most liveliest, flavourful place to learn about Okinawa’s distinctive food culture.
It has been the locals’ go-to place for grocery for over 60 years, and with the growth of Okinawa’s popularity, this market has also grown to become one of the must-visit spots in Naha City. The first floor of the market is absolutely packed with big and small stores that sell nothing but the freshest and tastiest locally or Okinawa grown food. Stumble into the meat shop to find Agu, Okinawa’s fatty black pig or be amazed by the variety of shellfish that decorate the storefronts of the fishmonger’s shop.
Over in the fruit and vegetable area you’ll find goya, known as bitter melon or bitter squash. This long vegetable looks like a lumpy, larger version of a cucumber but with a bitter taste. Take your marvellous finds up to the second floor of the marketplace. They will turn your supplies into a dish like goya chanpuru or mimigar – crispy strips of pork ears. You could even order off the menu unlimited to what you buy at the markets. Either way you’ll be leaving here full of energy thanks to the food and people of Kousetsu Ichiba.



Okinawan slow food up close


Okinawa’s food culture developed under the influence of surrounding cultures like China and island countries nearby. The food in Okinawa is made of its unique local produce and prepared in tune with the locals’ relaxed yet energetic lifestyle, and makes for a very healthy and balanced meal.
Yonner Food, which means slow food, is a cooking school run by two qualified chefs who have a vast understanding of Okinawa’s food culture. The classes begin at the public marketplace to touch, feel and select the right ingredients and end after an enlightening cooking lesson and a delightful lunch or dinner.
Lessons start from ¥4,500 and it’s well worth the experience; you’ll learn exactly what it is about Okinawa’s culture that produces such hearty and tasty soul food.


Reservations required
Room 303, Libra House, 2-5-8 Yorimiya, Naha, Okinawa


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Okinawa’s Outer Islands

Island hopping in Okinawa: From one eclectic world to another

Okinawa is made up of 160 islands that are full of life on and off the islands. There is no way to appreciate Okinawa without exploring these islands, and letting the local guides take you on a journey filled with gorgeous subtropic scenery and mystical creatures.


Explore Japan’s own soul food region

Enjoy the lively spirit of Okinawa with its local cuisine…



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Okinawa is Japan’s souterhnmost prefecture, made up of hundreds of inhabited and uninhabited islands. Its most loved for it's subtropical climate and its abundance in outdoor activities which include snorkelling, kayaking and trekking through mangroves.