Fukushima Prefecture is inviting travellers to experience its culture, landscapes and regional traditions through the Fukushima Destination Campaign (DC) — a large-scale tourism initiative that highlights the region’s diverse attractions.

The campaign is a collaborative effort between local governments, tourism organisations and the rail industry, designed to encourage visitors to explore different parts of the prefecture through special events, experiences and travel programs.

From April through June, a wide range of events and activities are being held across Fukushima, giving travellers the chance to experience the region at its most vibrant. These include cultural festivals, local food events, guided tours and seasonal activities that showcase the prefecture’s rich heritage, natural beauty and regional specialties.

Visitors can explore historic castle towns such as Aizu-Wakamatsu, known for its deep samurai heritage, enjoy outdoor adventures around Mount Bandai and Lake Inawashiro, or discover the coastal culture and seafood of the Hamadori region. Seasonal landscapes, traditional crafts and local cuisine all play a central role in the campaign.

The official campaign website provides an interactive map highlighting the key attractions and events taking place across each area of Fukushima, helping travellers plan their visit and discover local highlights throughout the prefecture:
https://www.fukushima-dc-cp.jp/map/

Even after the main campaign period concludes, the momentum will continue through the “After Destination Campaign”, with additional events and tourism initiatives continuing from April onwards. These programs aim to sustain interest in the region and encourage travellers to keep discovering Fukushima’s many hidden gems.

For travellers looking to explore a different side of Japan beyond the traditional tourist routes, the Fukushima Destination Campaign offers a unique opportunity to experience the prefecture’s culture, nature and hospitality through a wide variety of local events and experiences.