Explore Fukushima's winter wonders! Find all the details for 2025 winter events. 21 December – 28 February: Higashiyama Onsen Candle Festival Experience the magic of the Higashiyama Onsen Candle Festival. The candles in this charming onsen town are illuminated for 90 minutes every… Read More
Fukushima, a prefecture renowned for its breathtaking landscapes and rich cultural heritage, is now more accessible than ever through a series of stunning promotional videos designed to inspire travel agents and their clients alike. These videos showcase the best of what Fukushima has to o… Read More
About Fukushima’s Seasonal Festivals In Japan, a country known for its distinct and vibrant seasons, exists an ancient belief in “Yaoyorozu no Kami,” which holds that deities inhabit all things. To express gratitude and pray to these deities, along with Buddha, the spirits o… Read More
Fukushima Prefecture is located at the bottom of the northern Tohoku region, and it is the third largest prefecture in Japan. Running long from east to west, Fukushima is split north to south by the Abukuma Highlands and Ou Mountain Range, separating it … Read More
Fukushima Prefecture is one of Japan’s premier “powder snow” havens, with plenty of ski resorts flaunting fluffy snow perfect for skiing and more. Why Fukushima for Winter Sports and Snow Activities? Being the 3rd largest prefecture in Japan… Read More
Blessed by vast mountains, lakes, and ocean, Fukushima is a treasure trove of produce. Each of the regions of Nakadori, Hamadori, and Aizu have their own distinctive ingredients and cooking styles, yielding a delightful collection of tantalising local meals. Nurtured by the rich environmen… Read More
11 March 2011 saw Fukushima hit by the unprecedented triple disaster of an earthquake, tsunami, and nuclear incident. In the years since, Fukushima has strived towards revival while undertaking new efforts to build a more sustainable future through the harsh lessons learnt. The unique expe… Read More
Fukushima is one of Japan’s samurai heartlands, and the “bushido” spirit still lingers in the souls of locals even today. There are dozens of landmarks illustrating this history, including Ouchi-juku, a post-town that accommodated the daimyo of the Aizu Domain during the Edo period; Tsurug… Read More
We all know that Japan is very capable of going beyond our expectations of converting something into more unique and extraordinary. The Robot Restaurant, vending machines, digital art museums and Pachinko... and train rides! While Japan is famously known for its efficient and extensive railway netw… Read More
This traditional ski resort reigns supreme in Japan The historic hot spring town of Zao Onsen lies within the Zao Mountain Range, an impressive cluster of stratovolcanoes 40 minutes from Yamagata City. Legend has it that a wounded warrior stumbled upon the first spring-head in the area aft… Read More
Sangoro Onsen Lodge was made for those who believe in ‘more the merrier’! Sangoro Onsen Lodge in Zao Onsen, Yamagata, provides the dream accommodation for large groups travelling with 16 or more people. This is a fully self-contained apartment block with 4 bedrooms, 16 fu… Read More
Marumori town A wholesome country town watched over by Nekogami (Cat God) Abundant in nature and vibrant with creative people who have a love for traditional values and innovating a lifestyle of wellness for everyone. It is a truly unique town where approximately 80 stone monuments of cats… Read More
Hop on the Samurai Train to Nikko and travel back to the age of the Samurai. The Samurai Train Project has launched an exciting tour that will have pariticpants immersing themselves in the world of the Samurais. The tour begins on the Samurai Train that is chartered excl… Read More
With three types of private open air hot spring baths, Jyurouzin, Ebisuten and Daikokuten on offer 24 hours a day freely, you can rest assured that you’ll get to relax to the max after hitting the slopes at Oohira Hotel. Oohira Hotel offers both Western and Japanese style… Read More
Due to their long and extreme Winters, Iwate in Spring brings a strong contrast, welcoming warmth and happiness. The symbol of Spring in Japan is the commencement of the Cherry Blossom season, however in the Iwate town of Shizuku-Ishi, the mountains are still snow-covered. One particularly f… Read More
> Soak up 1,900 years of hot spring tradition > Make tracks in the domain of the snow monsters > Experience traditional geisha entertainment The historic hot spring town of Zao Onsen lies within the Zao Mountain Range, an impressive cluster of stratovolcanoes 40 minutes from Yamag… Read More
A scenic 'hot spring kingdom' filled with natural and cultural highlights Yamagata Prefecture is one of Japan’s heaviest snowfall areas, making it a naturally blessed snow holiday destination just 2.5 hours north of Tokyo by bullet train. Some 160,000 hectares of the prefecture is na… Read More
Steaming mineral-rich pools of health and happiness are found everywhere in Yamagata, from the prefecture's coastline to its mountainous interior. Its hot spring bathing culture dates back over 1,900 years, when a wounded warrior is said to have stumbled upon one of its most legendary spring… Read More
SNOW MONSTER COUNTRY Zao Onsen Ski Resort is one of Japan's vintage snow resorts, famous for its combination of rare scenery, abundant hot springs and amazing powder snow. It was established in 1925, soon after the birth of skiing in Japan, and now covers an area of more than 300 hectares in… Read More
KING OF SNOW Situated in a beautiful highland area of Iwate Prefecture, a little over three hours north of Tokyo, Geto Kogen Ski Resort is known as the 'King of Snow' for good reason: the snow pack here can reach an enormous four metres. Open from early December to early May, the resort has… Read More
