Fukushima Prefecture is inviting travellers to experience its culture, landscapes and regional traditions through the Fukushima Destination Campaign (DC) — a large-scale tourism initiative that highlights the region’s diverse attractions. The campaign is a collaborative effort between local govern… Read More
For Australians who love Japan, the next great discovery might lie just north of Tokyo. While most travellers flock to Tokyo, Kyoto or Hokkaido, the historic region of Aizu in Fukushima Prefecture offers a very different kind of journey — one where samurai traditions, craftsmanship and regional … Read More
When Australians think of Japan, places like Tokyo, Kyoto and Niseko usually come to mind first. But just beyond the well-known tourist trail lies a region that offers something different — fewer crowds, deeper cultural experiences and spectacular seasonal scenery. Known as the Diamond Route, this… Read More
Stay, Trek, and Experience Winter in Fukushima Winter in Fukushima reveals a dramatic, quiet beauty—and Numajiri Kogen Lodge Winter Trekking Tour 2025 invites you to experience it firsthand. With accommodation available at Numajiri Kogen Lodge, these guided snow trekking tours let you step straigh… Read More
Enjoy effortless access to Tohoku’s powder paradise with two convenient shuttle services. Travel straight from Tokyo to Urabandai’s pristine slopes on the Direct Shuttle, then move easily between two ski resorts and four nearby hotels using the free Urabandai Ski Shuttle Bus. Perfect for skiers and… Read More
Yakiniku Nikaido, co-owned by Mr. Kumasaka from Fukushima, is excited to host a special limited-time event: a premium tasting of Fukushima Premium Beef “Fukuhakka” and Australian Wagyu. What is Fukuhakka Beef? Fukuhakka is a rare and exquisite Wagyu brand from Fukushima. Each cow is… Read More
Located in the southern part of Japan’s Tohoku region, Aizu is easily accessible from Tokyo, Sendai and Niigata, making it the perfect winter getaway. Renowned for its stunning natural environment, samurai culture, and local food and sake, Aizu offers more than just exceptional skiing—it’s a comple… Read More
On Sunday, November 16, 2025, Tsuruga Castle in Aizu-Wakamatsu will host the Samurai Festival, a one-day event celebrating the rich cultural heritage and samurai spirit of the region. Local groups and performers from Aizu will gather to showcase the area’s traditions in food, crafts, and performing… Read More
Step into the world of Van Gogh: an immersive journey through colour, emotion, and genius. Fukushima proudly announces the Great Van Gogh Exhibition, showcasing masterpieces by Vincent van Gogh, touring Kobe, Fukushima, and Tokyo starting in September 2025. The exhibition presents a rare opportu… Read More
To attract inbound tourists and expand trade of local products, Masao Uchibori, Governor of Fukushima Prefecture, visited Sydney and Canberra, Australia, from May 22 to 27, 2025. This marked the first time a governor of Fukushima has visited Australia. Fukushima Prefecture has designated Australia… Read More
If you’re looking for a fresh destination to base your next Japan skiing holiday, check out the AIZU SKI/FUKUSHIMA, JAPAN booth at the Snow Travel Expo Sydney on Sunday, May 25. Read on to learn more about Aizu, an under-appreciated skier’s paradise! Aizu, Fukushima - Japan’s Secret Winter Wonderl… Read More
Aizu, a region renowned for its pristine nature and rich history, has launched a new website, DISCOVER AIZU, dedicated to providing comprehensive information for winter sports enthusiasts. In collaboration with Bandai Town, Kitashiobara Village, and the historic city of Aizu-Wakamatsu, DISCOVER … Read More
Unveiling the magic of Fukushima, a land renowned for its breathtaking landscapes and rich cultural tapestry, a new collection of captivating promotional videos has been released. Designed to inspire travel agents and their clients, these videos showcase Fukushima's must-see destinations across dif… Read More
Explore Fukushima's winter wonders! Find all the details for 2025 winter events. 21 December – 16 February (Saturdays and Sundays): Castle Market Discover a unique winter experience at the Castle Market, nestled beneath the imposing Tsuruga Castle. Indulge in mouthwatering hot food, decaden… Read More
Fukushima, a prefecture renowned for its breathtaking landscapes and rich cultural heritage, is now more accessible than ever through a series of stunning promotional videos designed to inspire travel agents and their clients alike. These videos showcase the best of what Fukushima has to o… Read More
About Fukushima’s Seasonal Festivals In Japan, a country known for its distinct and vibrant seasons, exists an ancient belief in “Yaoyorozu no Kami,” which holds that deities inhabit all things. To express gratitude and pray to these deities, along with Buddha, the spirits o… Read More
Fukushima Prefecture is located at the bottom of the northern Tohoku region, and it is the third largest prefecture in Japan. Running long from east to west, Fukushima is split north to south by the Abukuma Highlands and Ou Mountain Range, separating it … Read More
Fukushima Prefecture is one of Japan’s premier “powder snow” havens, with plenty of ski resorts flaunting fluffy snow perfect for skiing and more. Why Fukushima for Winter Sports and Snow Activities? Being the 3rd largest prefecture in Japan… Read More
Blessed by vast mountains, lakes, and ocean, Fukushima is a treasure trove of produce. Each of the regions of Nakadori, Hamadori, and Aizu have their own distinctive ingredients and cooking styles, yielding a delightful collection of tantalising local meals. Nurtured by the rich environmen… Read More
11 March 2011 saw Fukushima hit by the unprecedented triple disaster of an earthquake, tsunami, and nuclear incident. In the years since, Fukushima has strived towards revival while undertaking new efforts to build a more sustainable future through the harsh lessons learnt. The unique expe… Read More
